I see a half dozen competitors at smoke shops that are usually gathering dust. None have the memetic heft of Zyn and without being able to advertize, cut-through seems near-impossible.
PS: I’m curious whether Zyn meme culture was truly organic or whether the industry was directly involved. 🤔
The branding on the Excels is hilarious but i think the real end customer will end up being Bushwick boys with “creative director” adjacent jobs. The Midtown finance boys are absolutely loyal to Zyn
I feel like we have to start referring to airmail’s circles as the Venn diagram.
Also… not surprised by this move. I talked to the CMO a few weeks ago and they seem to be peddling audience development to anyone in the business of winning rich people
https://x.com/melifonos/status/1835648845323084071?s=42
Lmao
I hope Day Job wins an award for their Excel branding work. I’m cackling reading the copy. It’s so, so good.
So good!
I see a half dozen competitors at smoke shops that are usually gathering dust. None have the memetic heft of Zyn and without being able to advertize, cut-through seems near-impossible.
PS: I’m curious whether Zyn meme culture was truly organic or whether the industry was directly involved. 🤔
The branding on the Excels is hilarious but i think the real end customer will end up being Bushwick boys with “creative director” adjacent jobs. The Midtown finance boys are absolutely loyal to Zyn
I feel like we have to start referring to airmail’s circles as the Venn diagram.
Also… not surprised by this move. I talked to the CMO a few weeks ago and they seem to be peddling audience development to anyone in the business of winning rich people