A tale of two brand pivots
One public, one in secret.
Sorry this is late. I hope I didn’t ruin anyone’s MORNING ROUTINE of READING FEED ME IN BED the MOMENT IT GETS SENT OUT.
Legacy food magazine SAVEUR is now an independent publication, owned and run by its editor. A letter from editor Kat Craddock yesterday read, “Today, I’m thrilled to announce that I’ve partnered with an investor to purchase SAVEUR from its most recent parent company. Effective immediately, I, along with our core editorial team, will begin transitioning our operations to thrive as a nimble and independent publication.” In February 2021, SAVEUR (then owned by Bonnier) announced they were ceasing physical publication in favor of an online-only presence. Goodbye suits, hello Kat.