Good morning and happy cherry blossom season 🌸
President Biden's not-yet-official bid for re-election will lean on hundreds of social media "influencers". The move aims to boost Biden's standing among young voters (based on my family debates this weekend, young voters are very skeptical of Biden and are feeling left out of this conversation) who are crucial to Democrats' success in elections. Hundreds of (unpaid and like-minded) content creators are working with Biden's White House. They include:
Harry Sisson, a 20-year-old NYU student who breaks down the day's news on TikTok;
Boston College professor Heather Cox Richardson, who has a widely read Substack and huge Twitter following,
And Vivian Tu, a former trader who discusses financial topics in short clips on TikTok and Instagram.