Camo, yachts, and Nantucket red
+ you're invited to party in Montauk this weekend.
I’m having a party on Friday in Montauk at my friend’s bar, Dive Bar Pizza. If you’re going to be out east and have no plans, come hang out and have some Long Island iced teas with me. The merch is ridiculous (if it gets made in time).
Everyone is becoming invisible this fall.
There has been a slow camo creep for the last 2-3 years, but this morning when I saw the most recent Supreme F/W 24 drop, I realized we might be reaching a peak.
Last week, GQ reported that the Harris/Walz campaign was winning the election season merch wars with their sold-out camo hat.
wrote about the hat as well, and I thought she had a nice take – camo is a reaction to coastal elite signifiers like fancy coffee and designer clothing, and “embracing normie rural-suburbanite things like camo and comfort food is a way to scramble the wires, to cleanse the palate with neutrals, so to speak.” And last night, wrote about the hat, reminding readers that camo is not in because of Kamala, “if anything, its dominance is in spite of her — this trend began surfacing long before she clinched the nomination and went viral for that hat.”
I’ve been writing about country aesthetics for almost two years. The sold out cowboy boots, the country albums from pop artists, the Connecticut cowgirls, the country cosplay bachelorette parties in Austin, of course, the music festivals. This morning while discussing all this camo being sold to me, one of my friends said, “It’s like some rejection of wokeness without being controversial or having to form/take an actual stance.”
It’s also worth noting that the camo choice that is getting super popular is Realtree print – Realtree’s brand and vibe is specific to guys who hunt deer, so it’s important to the exact type of stolen valor being done here. What Columbia PFF shirts are for fishers, Realtree is for shooters. An affordable, everyday part of the red state outdoor uniform - that doesn’t actually require a concealed carry license or bullets. It’s important that this clearly references hunting, without BEING a gun.