Exxon Mobil's oil rigging brand trip.

The dads of influencers are the most excited about it.

Good morning.

Yesterday a friend texted me this:

I put it on my Instagram Story and asked what people thought, and the responses were awesome:

NEWS:

• For 13 more hours, you can get 20% off a Feed Me annual subscription. Over the weekend, I hit a subscriber count milestone so this is how I’m celebrating.

• I was on another podcast last week.

• A response to last Thursday’s letter about a24, from an industry insider/ Feed Me reader: “a24 pivoted to cashing in on their cachet a few years ago. Question is will they be able to sustain the impression old auteur cool while they build out a new more commercial brand or are they going to get stuck in that undesirable middle. NEON now is where a24 used to be when it was building its brand as a tastemaker. Really thriving in the international space that a24 ignored.”

• Another reader who once worked with a24 said: “I think a24’s biggest issue is that they are sometimes so fixated on their own brand caché that they ignore the filmmakers which are really the heart of their “brand.” They have these super young / green gen z’ers managing most elements of their business and as a result, the filmmakers end up jaded, by the time a film is released. They all leave for bigger studios after they have their a24 hit. Greta, Barry, Daniels, Eggers, etc.”

• I think we’re weeks away from a very blonde Exxon Mobil brand trip. And it would be really dumb if they didn’t plan one at this point because these girls are begging for it. This story starts with Brigette Pheloung (who I’ve interviewed for Feed Me), and a joke call to her boyfriend that she got invited on a brand trip to an oil rig, sponsored by Exxon Mobil. The prank call quickly blew up, and we immediately learned way too much about the fathers and boyfriends of influencers — some “That’s really neat!”, some said “At least it’s not fracking,” and some said “Ask if you can stay longer!” The official brand Twitter account has been inactive since November… it might be a fun time to fire it back up.