Feed Me After Dark 🌝
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Hi another Feed Me: After Dark, when I write the newsletter at night instead of the morning.
I really like how Skims launched their boyfriend collection on Instagram. They used product-focused photos in the Feed, and intimate, almost voyeuristic videos of couples for Reels (but they don’t post the Reels to grid). I don’t know why they made this choice, maybe to not overwhelm their grid with content. But I really like it and it feels like a nice dip in the roller coaster of outrageous content.