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Free brand trip idea: the library.

Hinge should add an "I'm a reader" option.

Emily Sundberg's avatar
Emily Sundberg
Feb 04, 2025
∙ Paid

It’s possible to be tired of hearing something, and also understand that it’s a net-good thing. Today that net-good thing is the marketed movement for beautiful, interesting, smart women to read.

Last year, I wrote about Miu Miu’s book club, Kaia Gerber’s book club, Alaia’s book store, and Sofia Coppola’s imprint. Kaitlin Phillips’ Substack welcome page reads, “I write…

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