I'm talking about dairy again 🥛
I can't open Instagram without hearing about colostrum.
Last Friday when my hair looked beautiful:
Hope everyone got to get outside in New York this weekend, the rain finally stopped.
Some news:
I’m pretty close to filing an investigative report on ARMRA colostrum. A lot of you guys follow this brand on Instagram so I guess you’re curious (or customers) as well. Colostrum is the first form of milk produced by the mammary glands of humans and other mammals immediately following delivery of the newborn, like the day or two after. It scares me because I feel like this can’t be humane. The founder of ARMRA claims that colostrum is a waste product of the dairy industry “as cows produce a greater amount than calves need, in its ingestible formula.” But how much waste (and how many hormones) are involved to make this mass product that every influencer on my timeline is pushing. According to Beauty Independent, the launch was boostrapped but founder Dr. Sarah Rahal, MD raised a seed round of institutional investment in the spring of last year. She declined to share the size of the round or the participating investors. “Buoyed by enormous demand for immunity support due to the pandemic, the company hit a $1 million annual run rate (ARR)” — this is when someone takes their last month of revenue and multiplies it by 12, so it means they were making around $83k/month, so it’s optimistic depending on your subscription rate — “in less than six months on the market, selling out three times in 2021. Its third quarter 2021 sales increased by 586% over the previous month.” Clearly somewhere between 2021 and today, they got a burst of energy and some smart people on the team. It looks like their CMO came from Liquid IV and Beekeepers Naturals. Their Director of Content came from Athletic Greens. Supplement Sorority up in here.
I texted Caroline Hesse, my dairy expert on speed dial, about her thoughts. She said “In the dairy circles I run in, nobody even thinks about touching the first few milkings — it all goes to the calves. All of this stuff about the mucosal barrier feels like fear mongering, and not really animal welfare-approved.”
