Marketing University

Some teams might want to head back to class.

Look I’m not always in my bed staring into my Photo Booth! I don’t always share my treatments and favorite places in the city because I like secrets and I’ll often share them in person or in exchange for other secrets, but I got to see an absolute angel, Cynthia Rivas, yesterday for a facial. My favorite parts of treatments (facial, derm, massage, anything) is when the people providing talk to me during it so I know what to do better between this time and next time I see them, and Cynthia was particularly thorough with this. And she’s gorgeous and her space is heavenly.

Big letter today (Sweetgreen, Glossier product development strategies, the state of style reporting). Pull up.

NEWS:

• Marketing University. I love back to school marketing. I understand and appreciate making school uniforms hot, and playing into the nostalgia of hallways and cliques. I spent many August afternoons on the floor of my childhood bedroom flipping through pages of models and actresses in plaid skirts and button-up shirts in the pages of Teen Vogue. I carried the University of PINK tote bag from Victoria’s Secret. I get it. But I also think it can be a cheap answer to the marketing question, “What is our campaign story?” Sweetgreen, Glossier, Marc Jacobs, Topicals, Levi’s (I think the photography and models in this campaign are great), Target (classic, they can do this tactic until I die), Starface, Brandy Melville, and Good American all leaned into educational institution marketing this year. Julie (disclosure they used to be a client) just launched a college campaign with OOH messaging that reads "don’t turn this semester into a trimester” for on-campus events. There are definitely more examples, send me them when you see them.

  

  Some executed better than others, but ultimately