Masturbating in Montana just got harder
Sorry to all the tech guys who moved to Bozeman during COVID.
GOOD MORNING.
This is what I look like assessing all of the information I’ve received from Monday’s survey:
This was one funny piece of feedback I got: “I live your trend reporting but am also curious about trend reporting itself. Why does it feel like there are more trends than ever?”
Whoever wrote that, I love you. I really do. I want my readers to be questioning the “news” we’re being force-fed and the difference between one person getting 50,000 views on a made-up trend, and 50,000 people actually adopting that made-up trend. That is the exact feeling I had rushing through my veins when I read all of those girlhood and bow articles at the end of 2023. I actually felt bad because everyone loved this one on The Cut, but it was making me feel kind of manic — this insistence that we were discovering the ubiquitous concept of girlhood. The answer is, there aren’t more trends than ever. A wise man once told me, “A tweet is not a trend.”
NEWS:
Did you know they’re opening a Faena Hotel in New York? I was Googling “Faena New York” yesterday because I was thinking about the Baz Luhrmann-designed hotel, and wondering if they’d open a location here. I spend a couple of hours a week reading about members’ clubs — there are a lot of new ones opening in New York this year — and according to the One High Line Residences (apartments start at $2.2mm) site, the new Faena hotel (which is part of the residence building) will also have a membership aspect. It was supposed to open Q4 of 2023 but.. don’t think that happened. I’m very curious about the “healing sanctuary” at its 17,000-square-foot spa. I think that could really help me. Faena-founder Alan Faena and investor Chris Burch agreed on the common business model “Build it and they will come,” leading to Burch Creative Capital funding the operations for Faena’s Argentina location. Hopefully the same mentality will apply to the West Side Highway.
Most brands suck at SMS marketing or are too scared to touch it. In typical fashion, Liquid Death shot and didn’t miss with their new text campaign, “Horrorscopes.” Get free personalized Liquid Death Horrorscopes delivered right to your phone all 2024 long. Just text HORROR to 26220 to get started. They read like Lemony Snicket excerpts, fun.