Only 18% of young adults are proud to live in America.

Should be a fun election next year!

Good morning everyone. I want to say thank you to everyone who has upgraded to a paid sub over the last week and included a little note. I love little notes.

I also have a very fun letter in store for you tomorrow.

But today, we live in today:

• New York Magazine launched a retail platform for their branded merchandise. This play wasn’t a significant revenue driver for Buzzfeed, but New York Magazine has something that Buzzfeed doesn’t have (but A24, who has a wildly successful merch brand does) — they’re cool. The shop will offer 15 items in total — caps, totes, socks, and sweatshirts branded with the slogan ‘New Yawk’ and ‘New York’ in the magazine’s iconic typeface. Two items will feature graphics from the viral Vulture package “How a Nepo Baby Is Born,” about children of celebrities. I was out to dinner last night and I became friends the the couple next to me, and the wife hated me until I said I write for New York Magazine and then she told me she has been subscribing to NYMag since 1999. And THAT, my readers, is the power of New York Magazine.

• LVMH is officially sponsoring The Olympics. They struck this highly anticipated deal (previously estimated to cost the luxury giant $166 million) with the summer games only a year away. I am very excited to see how this plays out. The fashion conglomerate's executives, along with Olympic Committee, struck this highly anticipated deal (previously estimated to cost the luxury giant $166 million) with the summer games only a year away. "The Games are an opportunity to make France shine," Antoine Arnault said as he made the official announcement. So real.