Parade underwear starts a new chapter
NYC has a new social club, Ron DeSantis is a loser.
Good morning.
We’re growing up and so is Parade underwear. Their new collection looks more sophisticated and sensual than past candy-colored signature pieces (which are still available). I texted my friend Cami, founder and CEO of Parade, what was up because I couldn’t stop scrolling and zooming. She’s giving you guys an exclusive: “Thrilled to debut a new era of Parade’s product story—expect our Creative Basics to become more emotional and fashion-forward while upholding Parade’s DNA of boundary-breaking inclusivity and sustainability. So excited to have Kristen Dolzynski join as our new Chief Design Officer. As former VP of Design from Gap, VS, and Marquee Brand, she brings tremendous expertise and experience—I’ve already learned so much from her. To the rest of the category I say: watch out!” Stay readyyyyyyy 🏀