RIP @marcjacobs Instagram

And RIP Allbirds.

Good morning everyone.

• Marc Jacobs cleared their Instagram feed. Because they’re realllllly excited about the new face of the brand, Kim Kardashian. Fresh off her $4 billion Skims valuation, Ms. Kardashian is looking RICH. I like when brands still have the energy to have fun with their Instagram account — it’s malleable, who cares what Marc Jacobs posted a few months ago? It adds unnecessary weight to the feed, and takes away from headline-worthy moments like this.

• The graphics team at The Times has been working overtime on this story. “Videos on TikTok with the #foodtok hashtag have been viewed more than 64 billion times. But cooking videos are not only an unavoidable part of being online — they’ve also infiltrated physical spaces. TikTok-esque cooking videos air on large vertical screens on New York City subways and on iPad-size displays in the back of cabs, in the lobby of the Department of Motor Vehicles and the waiting room at the doctor’s office. They are everywhere.”