Spring Breakers with Kim

Harmony Korine shot the new SKIMS campaign.

Good morning.

Yes we’re on the Friday 9am meeting grind.

• One solution for layoffs is going viral on TikTok. As tech workers continue to get laid off across the country — more than 50,000 employees were let go from Alphabet, Amazon, Meta and Microsoft alone in the last few months — some have turned to TikTok to share their experiences. And the virality wasn’t planned, in fact virality can’t really be planned, right? It’s the perfect combination of misery loves company + and curiosity of what these jobless people will do next that leads to explosion on social media. An emerging microgenre on the platform, layoff vlogs can be a source of validation and community, or a self-esteem boost, for young workers who have recently lost their jobs. In these videos, some creators vent about their former employers or expose perceived wrongdoings. Others have a more practical objective in mind: using the platform to find their next gig.