8am workout classes are contributing to the death of the party.
+ the rumored death of partying, protein for girls, and a new Hamptons hotel.
Good morning.
This week I was at lunch with a group of friends, when one exclaimed that there is “too much wellness.” It was in response to several people at the table saying they can’t stay out late or party anymore, while speak at length about workout instructors and skincare.
I went on a double date at The Twenty Two on Saturday night. After dinner, we got a tour of the members-only nightclub that had only been open for 24-hours. It reminded me a little of The Jane Hotel (tassels, velvet, vaguely smoky) but everyone looked very young, and very rich. There was a table of young men in tuxedos who must have come from a gala or black tie event. The morning after, I checked the geotag of club. The most popular photo moment was right outside the lounge entrance: a framed photo of Queen Elizabeth with her dogs.
This morning, I read a story on The Atlantic about how young people are having a difficult time dating. Research indicates that the number of teens experiencing romantic relationships has dropped. “In a 2023 poll from the Survey Center on American Life, 56% of Gen Z adults said they’d been in a romantic relationship at any point in their teen years, compared with 76% of Gen Xers and 78 percent of Baby Boomers.”
Meanwhile, The Washington Post published a story about the drop in champagne sales and Party City’s bankruptcy — they translate these events as the death of the party. I find this unusual because over the last few weeks, I’ve been tracking the uptick in nightclubs and members’ clubs opening in New York. I don’t know if this means more people are partying (verb), or more people just want to attend parties (noun). I’m not done with the story yet, I’ll finish and then catch up with you all in the comments.
Last thing: I’m in some historical Hamptons Facebook groups and someone posted a photo of this card that was handed out as an invitation to a beach party in 1984. Fun.
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Yesterday, I started a chat version of the Feed Me beauty and wellness black book. There are over 400 responses including where to get affordable massages in New York, go-to crunchy 90’s health food stores, and a debate over whether lasers are worth it.
Only Bryan Johnson has the funds to stay Forever 21… The brand is filing for bankruptcy, again. I see no way out of this for them, the tides of fashion definitely are not in their favor, nor are the locations of their retail stores.
Perelel, Ballerina Farm, and Ritual are all brands targeting the protein-hungry female market. Earlier this year, Feed Me readers interviewed the founders of women’s wellness brand Perelel. In that interview, they broke the news that they’d be launching a protein supplement this year. Last week, that product finally launched. On top of the protein powders, Sweetgreen has been encouraging customers to swamp protein shakes for salads, proteincoffee has over 85k posts on TikTok (people use protein shakes instead of milk), and the cottage cheese section at the Bowery Whole Foods was empty on Saturday. This was the first story in Glossy’s “Wellness Week” coverage, I’m curious what else they’ll be writing about.
