The classic fabricated Founder Story
“I think this is the case for 75% of founders, and 5% are dumb and egregious enough to get caught.”
Hello.
SOTE (State Of The Emily):
Fat Mascara’s annual Naughty and Nice special came out yesterday and they called out Feed Me. It’s one of my favorite podcasts and I reference things I learn there all the time in here.
Dirt republished my story about a fucked up female founder. I wrote this back in 2021 and it popped off because the bane of Elon and SBF, Matt Levine put it in his newsletter.
If you’ve been reading this letter since the beginning, can you tell I’m increasingly becoming obsessed with the business of aesthetics? I got a 60-minute facial yesterday at Joanna Czech’s New York studio (Czech is also Kim Karfashian’s facialist 🥱). I asked if they have different types of facials, but my esthetician, Bella, told me they just customize for each client. This was probably my most device-heavy facial. Lasers, diamond exfoliators, cleansers, and various electric modalities. The facial table I laid on was shockingly cloud-like (i later learned it was a custom Hästen's treatment bed). Part of this growing obsession is obviously the business of it all (earlier this year Morgan Stanley anchored a $271mm continuation fund raised by Persistence Capital Partners for its MedSpa business, Shiseido just acquired Dr. Dennis Gross Skincare for a rumored $450mm), but I’ve begun to enter this alternative phone-free state when I spend time on skincare, wellness, etc. It’s hard for me to leave a work state of mind and this is working for me. Let me polish and chemically exfoliate and shine so I can enter my other state in a better body and grind. I left and went straight across the street to Sephora where I bought a cleansing balm Bella suggested, as well as [REDACTED NUMBER] lip liners. This morning my skin was so smooth and bright, even after wearing said lip liners and additional undisclosed makeup purchases last night.
NEWS:
An Aspen ski resort is suing a UK designer to keep influencers off the slopes. Aspen Skiing Co. filed a lawsuit Wednesday that accuses Perfect Moment (I’m not familiar with this brand but recognize a few of the models and influencers on their page), a London-based skiwear maker, of trademark infringement, among other allegations. The dispute began in March 2021, when Perfect Moment posted photos of female influencers modeling its skiwear on Instagram and other social media sites. Within weeks, Aspen Skiing noticed the photos, realized they were taken on its lifts and slopes, and sent a cease-and-desist letter to London. Some, but not all, of the posts were deleted as a result. “Perfect Moment intentionally chose to conduct its commercial photoshoot at the ASC Resorts to trade on (its) goodwill and consumer recognition,” Aspen Skiing says now. Then, for two-and-a-half years, the companies got along, according to this week’s lawsuit. Until October, when Perfect Moment posted photos from the ASPENX Beach Club, a hangout on Aspen Mountain where admission can cost $450 and Dom Pérignon is sold by the bottle. The posts, which remain online, advertise a $790 jacket imprinted with a photo of the club.
Yeezy launched these new shoes this morning. They’re foldable shoes which I actually think would be very good for The Mouse King in The Nutcracker.
