This is where the magic doesn't happen 😎
A new show is like MTV Cribs but for fuckboys' apartments.
Good morning. The Making Media podcast asked me on their show this week and the episode came out this morning. We talked about managing a newsletter as a business, documentary filmmaking, and “the art of trendspotting.”
THE NEWS!!
Plan B let Serena Kerrigan write, produce, and star in a commercial about emergency contraception. As viewers get used to forced ads and the creator economy more and more, I think it’s harder to trust influencers (worst case scenario) or enjoy their sponsored content. I know I skip through most ads. When I heard that Serena was given the opportunity to basically create a miniseries for Plan B, I texted her about the project. “The fact that a pharmaceutical company was willing to do something as innovative and bold as this is really telling of how they are willing to take a risk in terms of putting their advertising budget towards a creator. Making short-form episodic content…it's just a new wave of advertising and it's really smart. I believe that many other brands are going to follow. Why would you pay for a one off video when you can have people coming back every week?” Young emergency contraception companies (Julie, Stix) are taking market share and it seems to me that Plan B is deciding to modernize and refresh their brand in response.
JPMorgan launched a sports investment banking group. Sports teams are an asset class that professionalized investors are beginning to be more interested in – weird rich guys are not the only buyers anymore (but they’re still my favorite). Sports teams have seen valuations soar, driven in part by owners looking to cash in on a rising perception among investors, following the pandemic, that live sports remain a hit with viewers.