Unwell is investing in sex and hangovers.
Alex Cooper's network announced a new show and CPG product.
“This podcast is going to be so graphic, so horrendous, so dirty, so slutty.”
Yesterday, I went to Andrew Ross Sorkin’s DealBook Summit. I listened to Bezos promise that he would save The Washington Post. I listened to Ken Griffin blame the Biden administration for inflation. And I listened to Call Her Daddy’s Alex Cooper finally announce her big new project: Unwell Hydration.
Unwell Hydration is a slightly caffeinated hydration drink that will be sold at Target starting January 1. The production was in partnership with Nestle (she told the crowd, “I’m not a chemist!”), and the target market is women. Reception has been mixed.
I texted Andrea from
to get her thoughts on the product.