Wall Street's culture is not your costume.
Sporty and Rich launched a "Wall Street" collection.
Good morning everyone. Today’s letter includes:
The reason why H&M cleared their Instagram feed (Charli XCX made Brat Boots with them…)
Why men and women can’t stop thinking about hair growth treatments
Substack reallllly wants you to know that they have video and audio features
Emily Oberg is pro-corporate cosplay.
One of my readers forwarded an email to me last night that announced a new collection from Emily Oberg’s Sporty and Rich: the Wall Street Drop. The campaign features busy women with dry cleaning bags of pressed pajamas, and Carolyn Bessette-ish styling decisions (Bessette was a publicist, not an analyst) with tortoise shell headbands. The description of the collection reads:
“Our Wall Street Drop draws inspiration from the energy and hustle of a typical day in New York City. From your morning gym session to the office and back-to-back meetings, this collection combines comfort with class. Featuring new activewear sets, tailored pieces, and versatile sweatshirts, it’s designed to keep you effortlessly stylish as you navigate the fast-paced city life.”
I texted a few friends who work on Wall Street this morning, and asked if they’d ever wear this collection. One who works in wealth management said the pieces look like, “Coastal grandma pre-women’s rights movement… I think her stuff looks more like a stay-at-home country club WASP mom.” Real WASPs wouldn’t touch the stuff.
Another friend who describes herself as “grunge for finance” (adore this term) said, “I would wear the preppy skirt golfing, but generally this is not what I wear… but there are some women in finance who would wear this.”
Rachel Seville Tashjian Wise said, “I have no clue what element of this clothing says ‘Wall Street.’”
