What will "The Puck Private Conversation" discuss?

Media companies want to replicate your favorite group chat.

Good morning everyone. I hope you’re having a great week. Today’s letter is about how two media startups focused on the coastal elite (Puck and Air Mail) are trying to grow, a new beauty column from The New York Times, and some not great news about leaning in! I’m sure I’ll be seeing some of you tonight — ask fun questions if there’s an opportunity to do so.

Coastal elite media businesses are looking for growth.

Last night, I got an email from Puck’s co-founder Jon Kelly. All of Puck’s subscribers did. There was one typo in the email, which makes me feel a little better about the typos in Feed Me.

The email announced, “The Puck Private Conversation” which is a new offering for Puck subscribers that will help them understand, “what the industry’s most elite readership really thinks about the topics and questions driving the culture.” 

This will occur through surveys, with questions like the ones below:

According to Puck, other companies pay millions of dollars to commission surveys like these (if that’s true, the surveys are overvalued) but at Puck, it’s just another benefit of membership.