Will A24 become media’s answer to LVMH?
It's possible if they keep hiring the right talent.
Good morning. Hope you all had a nice weekend. I went to my 8th wedding of the year over the weekend for one of my oldest friends and it was perfect.
Hey, thanks for all your responses on the Hospitality Report from Friday. I’d say it was 90% positive, and then a good handful of people expecting something more Bloomberg, earnings report-y. I’m sorry I’m not a boring McKinsey report about flight travel volumes to Tuscon that you can send to your boss. But I will certainly be working on more longer reported letters like that, I think they’re fun and most of you like my writing style. Hello to everyone new here who subscribed over the weekend ;)
Some news:
TikTok’s “Cleantok” hashtag has attracted 84 billion views, making it the most viewed hashtag on the platform. Unilever (who owns Seventh Generation and several other home care brands) recently said it would pay 100 cleanfluencers to feature its products in their vids, saying there are Gen Zers who now view “staying home and cleaning as the new going out.” I actually kind of believe this, I have a lot of friends who put a pin in their week to stay home, light candles, listen to podcasts, clean. This is just a different shade of self-help, but it has tangible and visible results (whiter marble, cleaner mirrors.) I think we’re going to see more cleaning consumer brands appearing over the next few years, I really want to get HomeCourt (co-founded by Necessaire’s Nick Axelrod) because of their scents.
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SPEAKING OF SELF-HELP, Ulta shoppers participate in a lot of negative self-talk. And I don’t know if you’ve ever worked a retail job, but it’s really hard to respond to that in the right way. After listening to feedback from associates who regularly witness guests struggle with negative self-talk, Ulta was inspired to understand how the inner critic could be affecting people’s ability to experience joy and overall well-being, the company said. So they hired Mel Robbins (lawyer, podcast host) to create “A Toolkit for Joy,”. The video-based series of mini courses taught by Robbins provide 53,000 associates the strategies and tools needed to identify their inner critic, interrupt the negative patterns, and inspire themselves and others in the process. Associates are then encouraged to share those same practices with guests. This is kind of cool actually.
Graydon Carter is opening a little garden cafe in the West Village. The cafe is a physical location for Air Mail, the newsletter Carter launched after leaving Vanity Fair in 2017. The online publication has “newsstands” in London and Milan, but the Manhattan location will also serve coffee and pastries.
Eric Adams blows so hard. The (NYPD) is implementing a new security measure at the Times Square subway station by deploying a security robot to patrol the premises, which authorities say is meant to "keep you safe."