Your favorite podcasts are joining Substack
Your favorite podcasts are joining Substack
+ a new brand from Everlane’s founder, and The Hamptons of Florida.
Good morning everyone. Writing in transit, my hell!
NEWS:
Your favorite podcasts have started to make themselves at home on Substack. A few months ago I interviewed
, Substack’s co-founder and “Chief Writing Officer”, about the company’s push to bring over more video and audio creators. This week, (which has had millions of downloads and previously published on Patreon) has joined the platform. I texted James Harris about the jump last night, and this is what he told me:“We made the jump over to Substack mainly for the tools and the creator experience, which let us focus on what we do best: talking shit and yucking it up. And also because we wanted to come hang with all our fellow ‘stacker homies who were clearly having a blast and doing great things this whole time. We’re finally at the party!
In addition to multiple pods per week, private sales with the best brands and stores in the world, early access to events and product drops, subs will for sure be getting some [Throwing Fits] writing. A lot of people forgot that we have an extensive writing and editing pedigree between the two of us, and we’re definitely stoked to dust off the mighty pen and drop steamy link dumps of recommendations and other musings from the TF brain trust. And while our Discord is near and dear to the heart, we absolutely want to get the Throwing Fits Chat cracking off in the imminent future.
As we peer out over the content hellscape of vacuous, unnerving and dead-eyed uber-positivity, and unoriginal takes that are just meant to outrage and spread, it’s a decent chance to tweak our output while continuing to stick to what got us here. It honestly doesn’t feel like that big of a stretch to say we’re within striking distance of creating an alternative, independent menswear and cultural media hub our podcast has only just scratched the surface of for the past couple of years.”
I can almost guarantee we will see a big uptick in audio and video creators moving over more and more this summer.
Maryam Nassir Zadeh launched a collection with J. Crew. That was surprising to wake up to! Last night I was looking up sequined cotton dresses and wrap skirts on Depop ahead of a trip to Greece I’m taking in August, and these pieces capture that exact beachy look. I also love the littttllle bit of video that they compressed into auto-play GIFs that J. Crew included on the landing page. I ordered this pink swimsuit and this sparkly black dress.
Michael Preysman, who launched Everlane 10+ years ago, created a magnesium brand called Magna. The brand is starting as DTC e-commerce — $45 for a month’s supply, to encourage habit formation — before an eventual retail launch. The supplement business is fun, especially as a subscription business — Athletic Greens and the other consumable products are one of the last corners of DTC where CAC is viable. I first saw Magna a few weeks ago on Twitter, and then last night Michael emailed me about it. I jumped on the opportunity to ask some questions about the busienss:
Emily: First question and the one I have to ask -- I have Natural Calm and Moon Juice's magnesium on my potion counter already. Why am I making room for Magna?
Michael: “Both great products, but those are for sleep. Magnesium is an incredible mineral and very complex. There are over 15 different types. The right forms activate different parts of the body. The wrong forms can send you backwards. We use three types that are all geared toward different pathways. Magnesium L-Threonate made by Magtein is the only form for penetrating the blood brain barrier (that's focus). Magnesium Malate supports ATP / Mitochondria production - ask ChatGPT about it (Energy). Magnesium Glycinate helps reduce muscle cramps, anxiety and improves sleep. When paired with electrolytes and vitamins B + K + D, it makes Magna ultra effective while also hydrating you.”
Emily: I'm noticing with summer travel that friends used to panic about how to fit all their toiletries and skincare, and that panic is shifting to supplements and other health supplies. Do you think these products are being forced on us by marketers, or are we all genuinely feeling better by using 1/8th of our carry-on for supplements?
